Thomas Charvériat (art direction & technical guidance) • Ryan Nimmo & Lin Zang 臧琳 (writer) • Jiang Linping 江琳萍 (illustration) • Pan Daijing 潘岱静(model)
Ever since I learned the terms pragmatic and utilitarian I knew I’d found terms I could use to describe myself down to my very essence. In case you don’t know these words very well, they basically mean the same thing; which is that you should be realistic about all things. Don’t sugarcoat truths or lie to yourself about whatever situation you might be in. Don’t poison the well that your brain floats in with magical thinking and overly optimistic assessments. However, these terms also suggest that things have uses beyond popular thought. Nothing ought to be pigeon holed into some category and left there to rot. For example, if I have an old t-shirt that I don’t want anymore that doesn’t mean it’s trash… or that I should just let it rot in my closet. Utilitarian thought dictates that I should do something like rip it apart to make small rags. Most people might see a car and think it’s just for driving. Nothing else you can do with it. But I know better. I know that the last four digits of that phone number are really saying I want I want because in Chinese "5" sounds like "I"(wǔ/wǒ) and "1" sounds like "want" (yāo/yào). I know what might happen if I call that number. And I'm certainly glad I decided to cut up that old t-shirt to make a bunch of rags. [Ryan Nimmo]
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