"Just Call Me Nick" by Liu Dao "RAM Christmas Project 2011" "RAM Christmas Project 2011" "RAM Christmas Project 2011" "RAM Christmas Project 2011"
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"RAM Christmas Project 2011"
at Rockbund Art Museum

For the 2011 Christmas Holidays, the RockBund Art Museum has specially commissioned Just Call Me Nick, a unique interactive artwork. This unique Christmas-themed installation will be featured at RAM’s 2011 Christmas reception and for a month after.

Just Call Me Nick is a tongue-in-cheek satire of the wholly commercial entity of Santa Claus, commonly mistaken as a revered religious tradition. In the words of Coca-Cola, “the image of Santa most people have today is largely based on our advertising.” Invented in 1931 by illustrator Haddon Sundblom, the figure of St. Nicholas has morphed through the ages, depending on who the artist was, where he was based and what he was drawing for. The unkempt, greasy man in a wrinkled Santa suit exposes the sobering reality behind a well-loved myth, and comments on the effects of relentless commercialization on our lives and belief systems. This is reminiscent of Liu Dao’s works on increasing commercialization in China, a topic often explored by the artists to examine the effects of globalization and a rapidly growing economy on the lives of the people.

RockBund Art Museum is dedicated to the promotion of contemporary art. It is committed to the study and exchange of contemporary visual arts through diverse, internationally-acclaimed exhibitions and educational programs. It endeavors to integrate art, design and innovation into an aesthetic space for a promotion of a new Shanghai lifestyle. RockBund is housed in a beautiful, historical 1930s Art Deco-style building that was the home of the Royal Asiatic Society, founded in 1874.

"RAM Christmas Project 2011"  at the Rockbund Art Museum "RAM Christmas Project 2011"
Rockbund Art Museum, Shanghai
DATES From December 20th 2011 to January 29th 2012
CURATION Loo Ching Ling 吕晶琳 & Shi Hantao施瀚涛 
ORGANIZATION Rockbund Art Museum
ART DIRECTION Thomas Charvériat
RESEARCH Katharina Droste & Jack Mur
COORDINATION Yeung Sin Ching 杨倩菁
VENUE RockBund Art Museum, 20 Huqiu Road, Huangpu District, Shanghai
ARTISTS island6 art collective (Liu Dao 六岛)

For the 2011 Christmas Holidays, the RockBund Art Museum has specially commissioned "Just Call Me Nick", a unique interactive artwork. (read more >>>)

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island6 is a philanthropic project founded by artists and managed by devoted creative staff. The spirit & driving force behind all of island6's works and art-forward exhibitions is collaboration.
六岛是由艺术家自发创立, 由创作人员管理的公益艺术机构。其精神是为艺术家提供平台并支持各项协作项目。